Chapter 11 – Research techniques: Questionnaires. In this chapter students will be able to: Describe the purposes of questionnaires, identify the six types of questionnaires and their merits, explain the advantages and disadvantages of questionnaires as a data gathering method,. | Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Describe the purposes of questionnaires Identify the six types of questionnaires and their merits Explain the advantages and disadvantages of questionnaires as a data gathering method Create a range of question types Improve the response rate of a questionnaire Explain the need to protect the privacy of an individual respondent’s answers © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Back translation Category questions Check box Classification data Closed-ended questions Doorknob questionnaires Drop-down box Funnel approach In-person questionnaires Incentives Intercept administration Interviewer administered questionnaires Loaded questions Leading questions List questions Likert scale © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d) Mailed questionnaires Online questionnaires . | Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Describe the purposes of questionnaires Identify the six types of questionnaires and their merits Explain the advantages and disadvantages of questionnaires as a data gathering method Create a range of question types Improve the response rate of a questionnaire Explain the need to protect the privacy of an individual respondent’s answers © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Back translation Category questions Check box Classification data Closed-ended questions Doorknob questionnaires Drop-down box Funnel approach In-person questionnaires Incentives Intercept administration Interviewer administered questionnaires Loaded questions Leading questions List questions Likert scale © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d) Mailed questionnaires Online questionnaires Open-ended questions Order bias Personally distributed questionnaires Pop up box Radio button Ranking questions Rating questions Self-administered questionnaires Status bar Telephone questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved. Purposes of Questionnaires Provide statistical information Enable correlations Test or retest theories, prove a hypothesis Sample a specific population Support a notion, even if ill-defined Obtain patterns of responses Compare responses over subsets of respondents © 2014 John Wiley & Sons, Inc. All rights reserved. Types of Questionnaires Doorknob questionnaires In person questionnaires Interviewer administered questionnaires Mailed questionnaires Online questionnaires Personally distributed questionnaires Self-administered questionnaires Telephone questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved. Developing Questionnaires Clarify purpose of the questionnaire Write questions (using a range of appropriate formats) Revise and edit
