Chapter 7 - Marketing and integrated communications technology. In this chapter, the learning objectives are: Conduct event-marketing research, develop an integrated marketing program, use the five ps of event marketing, incorporate both internal and external marketing programs, develop retail marketing events,. | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Seven: Marketing and Integrated Communications Technology Chapter 7 Agenda Photo by the Author. Agenda Animated introduction Opening Activity: Chapter Six Review Chapter Seven Book Report Chapter Seven Mini case study discussion fourteen Global event thought leader Robert Sivek Assignments Questions, answers, and discussion 3 Key Terms Event marketing: The process through which you use research, design, planning, coordination and evaluation to market your special event. Online consumer-generated media: Media that is directly generated by your guests and posted to social media web sites such as , Facebook, and others. Promotion: Advertising where you control the message, the placement, the frequency and pay for the costs. Public relations: The opportunity to generate third-person commentary about your event through the use of media releases, audio and video | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Seven: Marketing and Integrated Communications Technology Chapter 7 Agenda Photo by the Author. Agenda Animated introduction Opening Activity: Chapter Six Review Chapter Seven Book Report Chapter Seven Mini case study discussion fourteen Global event thought leader Robert Sivek Assignments Questions, answers, and discussion 3 Key Terms Event marketing: The process through which you use research, design, planning, coordination and evaluation to market your special event. Online consumer-generated media: Media that is directly generated by your guests and posted to social media web sites such as , Facebook, and others. Promotion: Advertising where you control the message, the placement, the frequency and pay for the costs. Public relations: The opportunity to generate third-person commentary about your event through the use of media releases, audio and video news releases, stunts and promotions. Sponsorship: A commercial relationship wherein one party (the event property) receives money or in-kind products and services from a public or private sponsor and in return provides promotional opportunities for the sponsor. 4 Lecture Six Review Develop and implement the design for your event Develop appropriate resources Coordinate catering operations Use trends in event catering Coordinate technical resources, including lighting, sound, and special effects Conduct and analyze the site inspection Develop and construct the production schedule Anticipate and resolve operational conflicts Recognize and comply with standard and customary event regulations and procedures Read, understand, and evaluate legal event documents Access, plan, manage, and control potential event liabilities Obtain necessary permits and licenses to operate events Develop and manage risk management procedures Understand and comply with environmental regulations governing .
