In this chapter you will: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business, identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages, give examples of how business process reengineering frequently involves the strategic use of IT,. | Competing with Information Technology Chapter 2 Identify several basic competitive strategies and explain how they can use information technologies to confront the competitive forces faced by a business. Identify several strategic uses of Internet technologies and give examples of how they give competitive advantages to a business. Learning Objectives Learning Objectives Give examples of how business process reengineering frequently involves the strategic use of Internet technologies. Identify the business value of using Internet technologies to become an agile competitor or to form a virtual company Explain how knowledge management systems can help a business gain strategic advantages. Why Study Strategic IT? Technology is no longer an afterthought in forming business strategy, but the actual cause and driver. IT can change the way businesses compete. Strategic View of Information Systems Information systems are vital competitive networks. Information systems are a means of . | Competing with Information Technology Chapter 2 Identify several basic competitive strategies and explain how they can use information technologies to confront the competitive forces faced by a business. Identify several strategic uses of Internet technologies and give examples of how they give competitive advantages to a business. Learning Objectives Learning Objectives Give examples of how business process reengineering frequently involves the strategic use of Internet technologies. Identify the business value of using Internet technologies to become an agile competitor or to form a virtual company Explain how knowledge management systems can help a business gain strategic advantages. Why Study Strategic IT? Technology is no longer an afterthought in forming business strategy, but the actual cause and driver. IT can change the way businesses compete. Strategic View of Information Systems Information systems are vital competitive networks. Information systems are a means of organizational renewal. IS are a necessary investment in technologies that help a company adopt strategies and business processes that enable it to reengineer or reinvent itself in order to survive and succeed in today’s dynamic business environment. Case #1: Does IT Matter? Nicholas Carr: It is simply the infrastructure of modern business. It’s equivalent to railroads, electricity, and internal combustion engineering. Once innovative applications of IT have become simply the cost of doing business. Case #1: Does IT Matter? How important is IT to GE? Business imperative Lifeblood for productivity 20% return on technology investments and GE invests $ to $3 billion a year Case #1: Does IT Matter? Nicholas Carr: Today’s main risk is not underusing IT but overspending on it. Case #1: Does IT Matter? Michael Dell, CEO of Dell Computers Anything in business can be either a sinkhole or a competitive advantage if you do it really, really bad or you do it really, really well. You’ve got a lot of .
