After completing this unit, you should be able to: Identify the major categories and trends of e-commerce applications; identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications; identify and give examples of several key factors and Web store requirements need to succeed in e-commerce; | Electronic Commerce Systems Chapter 9 Identify the major categories and trends of e-commerce applications. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications. Learning Objectives Learning Objectives Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce. Identify and explain the business value of several types of e-commerce marketplaces. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives. What is Electronic Commerce? Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. Case #1: Success in an Online Marketplace Evolution of eBay: Consumer auction market for small segment of population to sell . | Electronic Commerce Systems Chapter 9 Identify the major categories and trends of e-commerce applications. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications. Learning Objectives Learning Objectives Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce. Identify and explain the business value of several types of e-commerce marketplaces. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives. What is Electronic Commerce? Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. Case #1: Success in an Online Marketplace Evolution of eBay: Consumer auction market for small segment of population to sell collectibles 30 million users listing 12 million items daily with own laws, feedback system, enforcement, payment processing unit Case #1: Success in an Online Marketplace Reasons for Success: Voice of the Customer program Customer take initiative to expand eBay economy Industrial products marketplace e-Bay motors Wholesale business Case #1: Success in an Online Marketplace Why has eBay become such a successful and diverse online marketplace? Visit the eBay website to help you answer, and check out their many trading categories, specialty sites, international sites, and other features. Case #1: Success in an Online Marketplace Why do you think eBay has become the largest online/off-line seller of used cars, and the largest online seller of certain other products, like computers and photographic equipment? Case #1: Success in an Online Marketplace Is eBay’s move from a pure consumer-to-consumer auction marketplace to inviting large and small businesses to sell to consumers and other .
