Chapter 4 - Diversity at work. This chapter presents the following content: Managing diversity, evolving changes in organizations and markets, the changing labor market: different not deficient, the link between discrimination & job performance, pacific bell - leading by example,. | Chapter 4 Diversity at Work Managing Diversity Managing diversity means establishing a heterogeneous workforce (including white men) to perform to its potential in an equitable work environment where no member has an advantage or disadvantage Five major reasons diversity has become a dominant activity in managing human resources: The shift from a manufacturing economy to a service economy Globalization of markets New business strategies that require more teamwork Mergers and alliances that require different corporate cultures to work together Changing labor market Evolving Changes in Organizations and Markets The Service Economy Service employees need to understand their customers, to anticipate and monitor their needs and expectations, and to respond sensitively and appropriately to those needs and expectations Similarities in culture, dress, and language between service workers and customers create more efficient interactions between them and better business for the firm The . | Chapter 4 Diversity at Work Managing Diversity Managing diversity means establishing a heterogeneous workforce (including white men) to perform to its potential in an equitable work environment where no member has an advantage or disadvantage Five major reasons diversity has become a dominant activity in managing human resources: The shift from a manufacturing economy to a service economy Globalization of markets New business strategies that require more teamwork Mergers and alliances that require different corporate cultures to work together Changing labor market Evolving Changes in Organizations and Markets The Service Economy Service employees need to understand their customers, to anticipate and monitor their needs and expectations, and to respond sensitively and appropriately to those needs and expectations Similarities in culture, dress, and language between service workers and customers create more efficient interactions between them and better business for the firm The Globalization of Markets Customers have more options available; therefore, they have more power to insist that their needs and preferences are satisfied Evolving Changes in Organizations and Markets New Business Strategies that Require More Teamwork In order to accomplish new, broadly defined goals, companies now rely on some form of team structure Teamwork promotes flexibility, reduces operating costs, speeds responses to technological change, requires fewer job classifications, encourages better response to new worker values, and helps attract and retain top talent Teamwork brings together employees with different knowledge and perspectives Evolving Changes in Organizations and Markets Mergers and Strategic International Alliances The ‘marriage’ of two foreign businesses with unique corporate cultures and customs makes the acceptance of diversity a must in the global market The Changing Labor Market The influx of more women, more immigrants, more people of color, and more older workers .
