Chapter 1 - Starting your small business. After studying the material in this chapter, you should be able to: Define what is meant by the term business, name some of the unique contributions of small business, explain some of the current problems small businesses face, discuss some of the current trends challenging entrepreneurs and small business owners, explain why people start small businesses, describe the characteristics of successful entrepreneurs, describe where the opportunities are for small businesses, identify some of the areas of concern for small business owners.