In this chapter, the learning objectives are: Conduct event-marketing research, develop an integrated marketing program, use the five ps of event marketing, incorporate both internal and external marketing programs, develop retail marketing events,. | Sourcing Ingredients and Costing Chapter Nine Chapter Overview Introduction Manufacturers and Distributors Costing Materials Profit Discounting Introduction Industry supply classes Brokers Sales reps Manufactures Representatives Technical sales reps Manufacturers & Distributors Prime Supplier Agreements (PSAs) Q&A about suppliers BakeMark Dawn Food Products Inc. Puratos Costing Materials Materials = 25% Materials = 30% Yielded margins Gross margin Demand-based methods Creating demand for your products Capitalizing on impulse pricing Demand pricing Profit Basic P&L format: components to profit Discounting Occasional discounts Structural discounts Wholesale Everyday bundling Everyday pricing Discount when purchasing 6 or 12 Class of customers Marginal . | Sourcing Ingredients and Costing Chapter Nine Chapter Overview Introduction Manufacturers and Distributors Costing Materials Profit Discounting Introduction Industry supply classes Brokers Sales reps Manufactures Representatives Technical sales reps Manufacturers & Distributors Prime Supplier Agreements (PSAs) Q&A about suppliers BakeMark Dawn Food Products Inc. Puratos Costing Materials Materials = 25% Materials = 30% Yielded margins Gross margin Demand-based methods Creating demand for your products Capitalizing on impulse pricing Demand pricing Profit Basic P&L format: components to profit Discounting Occasional discounts Structural discounts Wholesale Everyday bundling Everyday pricing Discount when purchasing 6 or 12 Class of customers Marginal . | Sourcing Ingredients and Costing Chapter Nine Chapter Overview Introduction Manufacturers and Distributors Costing Materials Profit Discounting Introduction Industry supply classes Brokers Sales reps Manufactures Representatives Technical sales reps Manufacturers & Distributors Prime Supplier Agreements (PSAs) Q&A about suppliers BakeMark Dawn Food Products Inc. Puratos Costing Materials Materials = 25% Materials = 30% Yielded margins Gross margin Demand-based methods Creating demand for your products Capitalizing on impulse pricing Demand pricing Profit Basic P&L format: components to profit Discounting Occasional discounts Structural discounts Wholesale Everyday bundling Everyday pricing Discount when purchasing 6 or 12 Class of customers Marginal pricing | Sourcing Ingredients and Costing Chapter Nine Chapter Overview Introduction Manufacturers and Distributors Costing Materials Profit Discounting Introduction Industry supply classes Brokers Sales reps Manufactures Representatives Technical sales reps Manufacturers & Distributors Prime Supplier Agreements (PSAs) Q&A about suppliers BakeMark Dawn Food Products Inc. Puratos Costing Materials Materials = 25% Materials = 30% Yielded margins Gross margin Demand-based methods Creating demand for your products Capitalizing on impulse pricing Demand pricing Profit Basic P&L format: components to profit Discounting Occasional discounts Structural discounts Wholesale Everyday bundling Everyday pricing Discount when purchasing 6 or 12 Class of customers Marginal pricing
