Lecture Opening and operating a retail bakery: Chapter 14 - Rick Douglas Crawford

In this chapter, the learning objectives are: Conduct comprehensive research for your event, identify key sources of information for planning, design a program creatively, develop an appropriate theme, | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme . | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme . | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing