In this chapter, the learning objectives are: Conduct comprehensive research for your event, identify key sources of information for planning, design a program creatively, develop an appropriate theme, | Check-Up, Growth, and Rescue Chapter Fifteen Chapter Overview How Are You Doing? Measuring Your Progress When Things Go Well When Things Go Bad How Are You Doing? Probing questions Quick ratio Measuring Your Progress Sales Customer count Materials Labor Gross profit Overhead Profit Owning the Game of Business Baker’s dozen checklist Items to measure When Things Go Well Open savings account Watch out for time thieves Invest in great dreams and big ideas (not) Watch out for rat holes Be cautious of real estate Developers and agents Focus Worst part When Thing Go Bad Involved or committed Text covered resources Beating yourself up Quality and . | Check-Up, Growth, and Rescue Chapter Fifteen Chapter Overview How Are You Doing? Measuring Your Progress When Things Go Well When Things Go Bad How Are You Doing? Probing questions Quick ratio Measuring Your Progress Sales Customer count Materials Labor Gross profit Overhead Profit Owning the Game of Business Baker’s dozen checklist Items to measure When Things Go Well Open savings account Watch out for time thieves Invest in great dreams and big ideas (not) Watch out for rat holes Be cautious of real estate Developers and agents Focus Worst part When Thing Go Bad Involved or committed Text covered resources Beating yourself up Quality and . | Check-Up, Growth, and Rescue Chapter Fifteen Chapter Overview How Are You Doing? Measuring Your Progress When Things Go Well When Things Go Bad How Are You Doing? Probing questions Quick ratio Measuring Your Progress Sales Customer count Materials Labor Gross profit Overhead Profit Owning the Game of Business Baker’s dozen checklist Items to measure When Things Go Well Open savings account Watch out for time thieves Invest in great dreams and big ideas (not) Watch out for rat holes Be cautious of real estate Developers and agents Focus Worst part When Thing Go Bad Involved or committed Text covered resources Beating yourself up Quality and freshness | Check-Up, Growth, and Rescue Chapter Fifteen Chapter Overview How Are You Doing? Measuring Your Progress When Things Go Well When Things Go Bad How Are You Doing? Probing questions Quick ratio Measuring Your Progress Sales Customer count Materials Labor Gross profit Overhead Profit Owning the Game of Business Baker’s dozen checklist Items to measure When Things Go Well Open savings account Watch out for time thieves Invest in great dreams and big ideas (not) Watch out for rat holes Be cautious of real estate Developers and agents Focus Worst part When Thing Go Bad Involved or committed Text covered resources Beating yourself up Quality and freshness | Check-Up, Growth, and Rescue Chapter Fifteen Chapter Overview How Are You Doing? Measuring Your Progress When Things Go Well When Things Go Bad How Are You Doing? Probing questions Quick ratio Measuring Your Progress Sales Customer count Materials Labor Gross profit Overhead Profit Owning the Game of Business Baker’s dozen checklist Items to measure When Things Go Well Open savings account Watch out for time thieves Invest in great dreams and big ideas (not) Watch out for rat holes Be cautious of real estate Developers and agents Focus Worst part When Thing Go Bad Involved or committed Text covered resources Beating yourself up Quality and freshness