Chapter 11 - Role of human resources in strategic planning and organizational change. The learning objectives for this chapter include: Explain how the responsibilities of HR managers are affected in unionized operations, explain guidelines helpful when hospitality operations are downsized, identify planning and implementation alternatives for outsourcing,. | Role of Human Resources in Strategic Planning and Organizational Change Chapter 11 Factors Influencing Organizational Change Organizational change – The process by which an organization moves away from what it is currently doing towards some desirable future status. Factors Influencing Organizational Change Legislation Competition Consumer preferences Niche marketing – The activity of offering specific products and services to sub-segments of a market in efforts to attract large numbers of this sub-segment to the operation. Demographic issues Global issues Ethical concerns Economy Employee unions External Factors that Influence Change: Factors Influencing Organizational Change Strategies – A general method or plan developed in efforts to attain a long-range goal. Tactic – A specific action step used to help attain a short-term objective. Resistance to Organizational Change Brainstorm – A decision-making approach in which group members suggest alternative potential causes and/or solutions to problems for group consideration. Cost benefit analysis – The process of evaluating alternative products and services based upon cost and quality differences between each. Reasons “good” employees may resist change: Concerns about the change or the change process Uncertainty about one’s professional future Conflict between organizational level The organization itself The organization’s culture Unfamiliarity with change details Resistance to Organizational Change Gradual change – Organizational change that is simple and narrowly focused on a specific department or management function, and that has an incremental impact on the hospitality organization. Examples of gradual change: Food trends Lodging industry competition Faster/more accurate data collection Data mining – The use of technology to analyze guest information in efforts to improve marketing-related decisions. A Continuum of Change Intermediate Change Examples of intermediate change: Desire for . | Role of Human Resources in Strategic Planning and Organizational Change Chapter 11 Factors Influencing Organizational Change Organizational change – The process by which an organization moves away from what it is currently doing towards some desirable future status. Factors Influencing Organizational Change Legislation Competition Consumer preferences Niche marketing – The activity of offering specific products and services to sub-segments of a market in efforts to attract large numbers of this sub-segment to the operation. Demographic issues Global issues Ethical concerns Economy Employee unions External Factors that Influence Change: Factors Influencing Organizational Change Strategies – A general method or plan developed in efforts to attain a long-range goal. Tactic – A specific action step used to help attain a short-term objective. Resistance to Organizational Change Brainstorm – A decision-making approach in which group members suggest alternative potential causes .
