Chapter 11 - Resort operations: The importance of retail. After completing this chapter, students will be able to: Illustrate the process of managing inventory and storage facilities, generate a stock requisition and describe its use, list important storage-management practices that small hospitality operators should follow. | THE IMPORTANCE OF RETAIL Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the various motivations for tourist shopping and how they can be met. Describe the role of shopping and retail in a resort operation. Illustrate the impact on sales productivity of: Layout and design Merchandising Customer segments Copyright © 2012 John Wiley & Sons, Inc. Identify the various motivations for tourist shopping and how they can be met. Shopping Motivations: Nostalgia – souvenirs are reminders of the places people have traveled. Prestige – buying local art allows tourists to show appreciation for local workmanship and add to their personal collections Copyright © 2012 John Wiley & Sons, Inc. Shopping Motivations (cont.) Functionality – convenience and price of items may vary depending on vacation destination Gifts – tourists buy gifts for family and friends Altruistic reasons – tourists may buy items that benefit people and/or places at the . | THE IMPORTANCE OF RETAIL Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the various motivations for tourist shopping and how they can be met. Describe the role of shopping and retail in a resort operation. Illustrate the impact on sales productivity of: Layout and design Merchandising Customer segments Copyright © 2012 John Wiley & Sons, Inc. Identify the various motivations for tourist shopping and how they can be met. Shopping Motivations: Nostalgia – souvenirs are reminders of the places people have traveled. Prestige – buying local art allows tourists to show appreciation for local workmanship and add to their personal collections Copyright © 2012 John Wiley & Sons, Inc. Shopping Motivations (cont.) Functionality – convenience and price of items may vary depending on vacation destination Gifts – tourists buy gifts for family and friends Altruistic reasons – tourists may buy items that benefit people and/or places at the destination Copyright © 2012 John Wiley & Sons, Inc. Shopping Venues Souvenir Shops – stock items representative of a region Super Markets Clothing Stores Malls – some have become tourist attractions with recreational experiences Shopping festivals Copyright © 2012 John Wiley & Sons, Inc. Shopping Venues (cont.) Airport Shopping Landside – located before security checkpoints and open to all passengers and visitors Airside – only accessible to ticketed passengers Railway Stations – for short distance commuters Copyright © 2012 John Wiley & Sons, Inc. Shopping Venues (cont.) Duty-free Shops – 30% of all spending on each trip is done in duty-free shops Craft Villages – produce specific types of handicrafts Museums, heritage sites, wineries and distilleries, special events and theme parks also provide shopping opportunities. Copyright © 2012 John Wiley & Sons, Inc. Layout and design Merchandising Customer segments All segments are interrelated. Strengthening one area takes pressure off the .
