Lecture The sports event management and marketing playbook (2nd Edition): Chapter 4 - Frank Supovitz

Soliciting and Selecting Host Cities and Venues. After completing this chapter, students will be able to: Identify management considerations surrounding the selection and procurement of furniture, fixtures and equipment; outline the general procedures used when purchasing furniture, fixtures, and equipment; describe the major selection factors for furniture, fixtures, and equipment;. | Soliciting and Selecting Host Cities and Venues Sports Event Management and Marketing Playbook Play 4 Soliciting and Selecting Host Cities and Venues: Overview There are a multitude of factors that must be evaluated when identifying a host city for an event All parties must develop an understanding of each other’s wants and needs A request for proposal (RFP) is an essential piece in the process of finding the right host for an event High profit margins and low expenses are typically the most prominent issues for event organizers and host cities Key Terms Convention and visitors bureau (CVB) Room nights Economic impact Request for proposal (RFP) Local organizing committee (LOC) Sponsor exclusivity What Host Cities Really Want From Sports Events Economic impact Room nights Political motives Exposure Promotion of city Common Reasons Why Communities Host Sports Events Generate hotel room occupancy Stimulate the local economy (., generate economic impact) Generate tax revenues . | Soliciting and Selecting Host Cities and Venues Sports Event Management and Marketing Playbook Play 4 Soliciting and Selecting Host Cities and Venues: Overview There are a multitude of factors that must be evaluated when identifying a host city for an event All parties must develop an understanding of each other’s wants and needs A request for proposal (RFP) is an essential piece in the process of finding the right host for an event High profit margins and low expenses are typically the most prominent issues for event organizers and host cities Key Terms Convention and visitors bureau (CVB) Room nights Economic impact Request for proposal (RFP) Local organizing committee (LOC) Sponsor exclusivity What Host Cities Really Want From Sports Events Economic impact Room nights Political motives Exposure Promotion of city Common Reasons Why Communities Host Sports Events Generate hotel room occupancy Stimulate the local economy (., generate economic impact) Generate tax revenues Showcase new facilities to the community, media, potential corporate sponsors, and organizers of other potential events Attract larger events to their facilities or community Attract professional teams and athletes to their premier facilities Present a positive quality-of-life program to the community Present a high-profile event in a critical election year Demonstrate the need for improved sports/assembly facilities Economic Impact A measure of the dollars that will flow into, or out of, a region solely and specifically because of the presence of a particular event Can vary greatly depending on the size, location, exposure, and complexity of the event Usually the most important reason behind a city’s desire to host an event Economic Impact Analysis A. Direct Spending by Organizer in Market B. Participant/Audience Hotel Room-Nights C. Participant/Audience Hotel Room Rate D. Participant/Audience Hotel Spending (B x C) E. # Participants/Audience F. # Days in Market G. Per Diem Spending .

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