Maximizing and Servicing the Media Partnership. In this chapter, the learning objectives are: Develop and implement the design for your event, develop appropriate resources, coordinate catering operations, use trends in event catering,. | Maximizing and Servicing The Media Partnership Sports Event Management and Marketing Playbook Play 8 Maximizing and Servicing the Media Partnership: Overview The media, in all of its many forms – newspapers, magazines, television, websites, blogs, social media – represent an important partner for sports events Media outlets are typically divided into two sections: editorial, sales and marketing The two sides have differing desires and needs from a partnership with a sports event Maximizing and Servicing the Media Partnership: Overview Delivering the announcement via press conference and social media is an important first step in the campaign for attention The strength of the media partnership and the media marketing strategies implemented will affect the event’s ticket sales, attendance, sponsorship revenue, and overall success Key Terms Editorial Press release Social media Accreditation Two Sides of Media: Editorial vs. Sales and Marketing The editorial half is responsible for . | Maximizing and Servicing The Media Partnership Sports Event Management and Marketing Playbook Play 8 Maximizing and Servicing the Media Partnership: Overview The media, in all of its many forms – newspapers, magazines, television, websites, blogs, social media – represent an important partner for sports events Media outlets are typically divided into two sections: editorial, sales and marketing The two sides have differing desires and needs from a partnership with a sports event Maximizing and Servicing the Media Partnership: Overview Delivering the announcement via press conference and social media is an important first step in the campaign for attention The strength of the media partnership and the media marketing strategies implemented will affect the event’s ticket sales, attendance, sponsorship revenue, and overall success Key Terms Editorial Press release Social media Accreditation Two Sides of Media: Editorial vs. Sales and Marketing The editorial half is responsible for providing informational content by covering news and developing stories and features Under the leadership of the editor Event organizers direct their publicity efforts toward this side of the media: presenting and disseminating information as news, press releases, story ideas, and event coverage Two Sides of Media: Editorial vs. Sales and Marketing The sales and marketing side is essential to enable the editorial staff the freedom and funding to pursue their journalistic responsibilities This side sells advertising, creates and manages promotions, and pursues event-marketing opportunities Helps provide revenue streams to event organizers Two Sides of Media: Editorial vs. Sales and Marketing Objectivity is preserved by “Great Wall” between two sides of media outlets Special sections provide an opportunity to blend elements of both and create revenue for media outlet and event What to Look for In a Media Relationship What an event organizer hopes media outlets will provide—both as .
