Engaging the Community. In this chapter, the learning objectives are: Recognize and comply with standard and customary event regulations and procedures; read, understand, and evaluate legal event documents; understand and comply with the general requirements of . regulations related to the Sarbanes-Oxley Act;. | Engaging the Community Sports Event Management and Marketing Playbook Play 10 Engaging the Community: Overview A host community is full of valuable local resources that should be mobilized by an event organizer to achieve the greatest outcome for the event and the community An understanding relationship between community leaders and event organizers will benefit all parties, especially when dealing with those that may be negatively impacted by the event’s presence Engaging the Community: Overview The economic impact of an event can be enhanced by working with local businesses and creating partnerships in and around the event Communities are often motivated to bring in events; each community will have different expectations and reactions to an event’s presence Key Terms Gatekeepers Convention and visitors bureau (CVB) MWBEs Advisory boards Sports Events Impact On Host Communities Local governments seek and support sports events for a host of emotional and practical, economic reasons | Engaging the Community Sports Event Management and Marketing Playbook Play 10 Engaging the Community: Overview A host community is full of valuable local resources that should be mobilized by an event organizer to achieve the greatest outcome for the event and the community An understanding relationship between community leaders and event organizers will benefit all parties, especially when dealing with those that may be negatively impacted by the event’s presence Engaging the Community: Overview The economic impact of an event can be enhanced by working with local businesses and creating partnerships in and around the event Communities are often motivated to bring in events; each community will have different expectations and reactions to an event’s presence Key Terms Gatekeepers Convention and visitors bureau (CVB) MWBEs Advisory boards Sports Events Impact On Host Communities Local governments seek and support sports events for a host of emotional and practical, economic reasons Sports events not only provide entertainment and revenue to a local community, they are also a source of civic pride and can improve local infrastructure However, sports events may cause confusion, congestion, noise and other issues created by the influx of activity and bother some local residents How Communities React To Sports Events Reasons They Like Them Reasons They Dislike Them Community pride Quality of life Self-image Promotion of city to the outside world Competitiveness with rival communities Showcase of local talent Business opportunities Retail Hospitality and accommodations New business Future events Tax revenues Grants for capital improvements Existing facility utilization Congestion Crowds Traffic Noise Interference with normal business Security (fear/incidents of unruly behavior) Setting of precedents (apprehension of future events) Pollution and litter Political opposition from disenfranchised neighborhoods Expenditure of taxpayer funds in support of events .
