Resort spas are located on the grounds of vacation resorts where treatments for mind, body, and spirit are offered to complement other resort activities such as golf, tennis, horseback riding, skiing, and water sports. | Spas and the Lodging Industry Peter C. Anderson Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Overview Spas are becoming such a significant component of the service menu for resorts and full-service hotels. Within the leisure industries in 2003, revenues related to spas ranked number four behind golf fees and dues ($), cruise line revenues ($), and health club revenues ($). Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Overview Cont. At $ million dollars, spa revenues outpaced amusement park revenues ($), box office receipts ($ ) and vacation ownership sales ($). This article: Examines trends that support a change in attitude toward spa use. Discusses: The types of spas currently popular in the industry. Compensation issues. Trends in the spa industry. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Spa Demand According to ISPA research, between 2002 and 2003, 11 percent of the national population over the age of 16 made one or more spa visits. Of these, 41% were visiting spas for the first time. Age demographics show that 14 percent of clients are between the ages of 16 to 24, and over 50 percent are in the 25 to 44 bracket. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Spa Demand Cont. An emerging national statistic is the number of male visits to spas. Twenty-three percent of spa visits and 29 percent of spa goers were men in 2003. Once a spa goer has visited a spa, nine out of ten respondents reported that they would return for a similar experience. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Spa Demand Cont. Spa services demonstrated the highest and heaviest demand on weekends, followed by appointments after work, on weekdays. Men are more likely to go for regular weekly visits after business hours, or while traveling on business. Women, will often visit spas during regular business hours. Copyright © 2011 by John Wiley & Sons, Inc. All . | Spas and the Lodging Industry Peter C. Anderson Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Overview Spas are becoming such a significant component of the service menu for resorts and full-service hotels. Within the leisure industries in 2003, revenues related to spas ranked number four behind golf fees and dues ($), cruise line revenues ($), and health club revenues ($). Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Overview Cont. At $ million dollars, spa revenues outpaced amusement park revenues ($), box office receipts ($ ) and vacation ownership sales ($). This article: Examines trends that support a change in attitude toward spa use. Discusses: The types of spas currently popular in the industry. Compensation issues. Trends in the spa industry. Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved Spa Demand According to ISPA research, between 2002 and 2003, 11 percent of the national population over
