After studying this chapter, you should have a good understanding of: Why the management of knowledge professionals and knowledge itself are so critical in today's organizations; the importance of recognizing the interdependence of attracting, developing, and retaining human capital; the key role of social capital in leveraging human capital within and across the firm;. | Chapter Four Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources After studying this chapter, you should have a good understanding of: Why the management of knowledge professionals and knowledge itself is so critical in today’s organizations The importance of recognizing the interdependence of attracting, developing, and retaining human capital The key role of social capital in leveraging human capital within and across the firm Why teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective The vital role of technology in leveraging knowledge and human capital How technology can help to retain knowledge even when employees cannot be retained by the organization How leveraging human capital is critical to strategy formulation at the business-, corporate-, international-, and Internet levels Learning Objectives TRANSPARENCY-33 Ratio of Market Value to Book Value for Selected Companies .83 . | Chapter Four Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources After studying this chapter, you should have a good understanding of: Why the management of knowledge professionals and knowledge itself is so critical in today’s organizations The importance of recognizing the interdependence of attracting, developing, and retaining human capital The key role of social capital in leveraging human capital within and across the firm Why teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective The vital role of technology in leveraging knowledge and human capital How technology can help to retain knowledge even when employees cannot be retained by the organization How leveraging human capital is critical to strategy formulation at the business-, corporate-, international-, and Internet levels Learning Objectives TRANSPARENCY-33 Ratio of Market Value to Book Value for Selected Companies .83 Goodyear Tire & Rubber Co. General Motors Corp. Nucor (Steel) Intel Microsoft Oracle .9 .4 Ebay Ratio of Market To Book Value Book Value ($billions) Market Value ($billions) Annual Sales ($billions) Company Exhibit Note: The data on market valuations are as of November 5, 2001. All other financial data is based on the most recently available balance sheets and income statements. TRANSPARENCY-34 Human Capital: Three Interdependent Activities Attracting Human Capital Developing Human Capital Retaining Human Capital Exhibit TRANSPARENCY-35 An Excerpt From GE’s 360-Degree Leadership Assessment Chart Has developed and communicated a clear, simple, customer-focused vision/direction for the organization. Forward-thinking, stretches horizons, challenges imaginations. Inspires and energizes others to commit to Vision. Captures minds. Leads by example. As appropriate, updates
