- Launched in mid 1996-Trung Nguyen coffee is a fledgling brand in Vietnam, but has quickly built up a reputation and become a coffee brand most familiar to consumers both at home and abroad . -Within 10 years, Trung Nguyen has been a resurgence of powerful corporations. | The strategies of Trung Nguyen coffee Lớp KTDTB Group: Doãn quốc Bình Tạ Thị Lý Lưu thị tuyết Mai 1 Introduction to Strategic Marketing and approaches 1/The concept : - Marketing strategy is how enterprises will do to achieve their marketing objectives . 2/Cach approach: - According to approach the product-market strategies. - According to coordinate approaches to marketing variables (marketing-mix). 2 1/ Brief Introduction about Trung Nguyen coffee: - Launched in mid 1996-Trung Nguyen coffee is a fledgling brand in Vietnam, but has quickly built up a reputation and become a coffee brand most familiar to consumers both at home and abroad . -Within 10 years, Trung Nguyen has been a resurgence of powerful corporations. I. Introduction About Trung Nguyen coffee 3 Vision : Become a group promoting the rise of Vietnam's economy, maintaining the autonomy of national economic and evoked, demonstrate a desire to explore and Dai Vietnamese conquest Vision and mission Mission: Building brands by bringing coffee to enjoy creative inspiration and pride in the charming style Trung Nguyen Vietnamese culture. I. Introduction About Trung Nguyen coffee 4 1. Offshore source of innovation 2. Development and brand protection Value core: 3. Take care consumers do 4. Build a successful partnership with to building communities of Fort 6. Basis of efficiency human resource development I. Introduction About Trung Nguyen coffee 5 2. Development orientation. - Focusing the company grow from six members to 10 member companies in the coming time. -Objective to develop a network of domestic distribution channels smoothly,including approximately 100 local distributors top 64 cities by 2010 - The company is urgently preparing the route to the stock exchanges in Vietnam and Singapore. - Building a paradise in Buon Me Thuot coffee . I. Introduction About Trung Nguyen coffee 6 II/ The strategies of Trung Nguyen coffee: Approach the product-market Strategy Penetration | The strategies of Trung Nguyen coffee Lớp KTDTB Group: Doãn quốc Bình Tạ Thị Lý Lưu thị tuyết Mai 1 Introduction to Strategic Marketing and approaches 1/The concept : - Marketing strategy is how enterprises will do to achieve their marketing objectives . 2/Cach approach: - According to approach the product-market strategies. - According to coordinate approaches to marketing variables (marketing-mix). 2 1/ Brief Introduction about Trung Nguyen coffee: - Launched in mid 1996-Trung Nguyen coffee is a fledgling brand in Vietnam, but has quickly built up a reputation and become a coffee brand most familiar to consumers both at home and abroad . -Within 10 years, Trung Nguyen has been a resurgence of powerful corporations. I. Introduction About Trung Nguyen coffee 3 Vision : Become a group promoting the rise of Vietnam's economy, maintaining the autonomy of national economic and evoked, demonstrate a desire to explore and Dai Vietnamese conquest Vision and mission Mission: Building
