After studying this chapter you will be able to understand: Technologies for web development, communication protocols, client-side technologies, server-side technologies, testing web applications, promoting a web application, content management, usability analysis. | Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 1 Technologies for web development Communication protocols client-side technologies server-side technologies Testing web applications Objectives Levels Web application specifics challenges Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 2 Promoting a web application Content management Usability analysis Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 3 3 Department of Computer Science, CIIT Islamabad. The basic question after launching a web application is How will user find my web application? Investment in web promotion is extremely important often neglected due to budget reasons Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 4 Traditional advertising channels newspaper ads, TV or radio commercials, posters, direct marketing etc. We should focus on ‘webvertising’ newsletters affiliate marketing Search engine marketing Basharat . | Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 1 Technologies for web development Communication protocols client-side technologies server-side technologies Testing web applications Objectives Levels Web application specifics challenges Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 2 Promoting a web application Content management Usability analysis Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 3 3 Department of Computer Science, CIIT Islamabad. The basic question after launching a web application is How will user find my web application? Investment in web promotion is extremely important often neglected due to budget reasons Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 4 Traditional advertising channels newspaper ads, TV or radio commercials, posters, direct marketing etc. We should focus on ‘webvertising’ newsletters affiliate marketing Search engine marketing Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 5 a regularly distributed publication that is generally about one main topic of interest to its subscribers generally distributed by e-mail Effective way to win new customers assist existing customer Largely used to create strong relations with existing and potential customers Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 6 Newsletter should offer neutral and value adding content information about product Proven rules: clear content regular dispatch unsubscribe offer frequent distribution list updates Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 7 For developer’s perspective: integrate a newsletter component support automatic distribution should include a link to the specific page of the web application Basharat Mahmood, Department of Computer Science,CIIT,Islamabad, Pakistan. 8 Affiliate marketing means the revenue sharing between advertiser and online sales .
