Lecture 15 - Advertisement in electronic commerce. After studying this chapter you will be able to understand: Web advertisement, its types and characteristics; major advertisement methods used on the web, ranging from banners to chat rooms; describe various web advertisement strategies; describe various types of promotions on the web; discuss the benefits of push technology and intelligent agents. | Advertisement in Electronic Commerce Lecture 15 Summary of Previous Lecture Electronic Commerce definition. E-Commerce Infrastructure Related Definitions Dimensions of Electronic Commerce Product Process Delivery Agent Commerce Differences E-Commerce Field Summary of Previous Lecture People Public Policy Technical standards and Protocols Organization Electronic Market Types of E-Commerce Business to Consumer Business to Business Consumer to Consumer Summary of Previous Lecture Person to Person Consumer to Business Business to Employee G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen) Summary of Previous Lecture Types of Inter organizational systems Electronic data interchange (EDI) Extranets Electronic funds transfer (EFT) Integrated messaging systems Shared databases Electronically-supported supply chain management Benefits of E-Commerce Benefits to organization Benefit to customers Benefits to society Limitations of E-Commerce Today’s Lecture Objectives Web advertisement, its types and characteristics Major advertisement methods used on the Web, ranging from banners to chat rooms Describe various Web advertisement strategies Describe various types of promotions on the Web Discuss the benefits of push technology and intelligent agents Understand the major economic issues related to Web advertisement Describe the issues involved in measuring the success of Web advertisement as it relates to different ad pricing methods Describe Web advertisement implementation issues ranging from ad agencies to the use of intelligent agents Today’s Lecture Objectives Where to start? Web Advertisement: A Way to Make Money out of your Computer What is Advertisement? Advertising is an attempt to disseminate information in order to affect a buyer-seller transaction Internet Advertisement Internet Advertisement is gaining popularity because, Three-quarters of PC users gave up some . | Advertisement in Electronic Commerce Lecture 15 Summary of Previous Lecture Electronic Commerce definition. E-Commerce Infrastructure Related Definitions Dimensions of Electronic Commerce Product Process Delivery Agent Commerce Differences E-Commerce Field Summary of Previous Lecture People Public Policy Technical standards and Protocols Organization Electronic Market Types of E-Commerce Business to Consumer Business to Business Consumer to Consumer Summary of Previous Lecture Person to Person Consumer to Business Business to Employee G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen) Summary of Previous Lecture Types of Inter organizational systems Electronic data interchange (EDI) Extranets Electronic funds transfer (EFT) Integrated messaging systems Shared databases Electronically-supported supply chain management Benefits of E-Commerce Benefits to organization Benefit to customers .
