The object of this paper is to apply such a model within a Romanian organization. More specifically we extended the well known Six Box Model to include, besides the six variables (purpose, structure, rewards, mechanisms, relation and leadership), other interest variables such as external environment and organizational performance in order to evaluate the organizational performance based on employees’ perceptions. | NEGOTIA 3/2010 ANUL LV 2010 STUDIA UNIVERSITATIS BABEŞ-BOLYAI NEGOTIA 3 Desktop Editing Office: 51ST . Hasdeu, Cluj-Napoca, Romania, Phone + 40 CUPRINS – CONT ENT – SOMMAIRE – INHALT ROXANA STEGEREAN, CORINA GAVREA, ANAMARIA MARIN, The Application of a Diagnostic Model: An Empirical Study 3 MARIA-ANDRADA GEORGESCU, DANA MIHAELA MURGESCU, The Architectural Design of the Cohesion Policy within the EU Budget. 13 OVIDIU I. MOISESCU, DŨNG ANH VŨ, A study of the Relation between Brand Loyalty and Consumer Involvement with purchase Decision and Product Class. 27 MONICA MARIA COROŞ, MARIUS EMIL COROŞ, The Role of Public Administration in City Branding the Case of Cluj-Napoca . 37 CRISTINA SILVIA NISTOR, An Empirical Research about the Contain of Balanced Scorecard Concept in Public Sector. 51 ADRIAN GROŞANU, PAULA RAMONA RĂCHIŞAN, Challenges of the Auditing Profession in the Context of Economic Crisis 69 SIMONA - CLARA BARSAN, MIHAELA - GEORGIA SIMA, ANCUTA MARIA PUSCAS, AUREL-GHEORGHE SETEL, Technology Audit General and Practical Lines 77 MARIUS DAN GAVRILETEA, Insurance Consumer Protection in Romania . 89 OLCAY ÇETINER, Examining the Firm Buildings of the News Printing Sector from the Point of Architecture and Construction 101 ŠÁRKA BRYCHTOVÁ, Crisis – Time for Purification and Change 113 ERIKA KULCSÁR, Tourists Attitudes, Preferences and Opinions Regarding the Services Provided by Hotels Located in the Romanian Center Development Region . 121 STUDIA UNIVERSITATIS BABEŞ-BOLYAI, NEGOTIA, LV, 3, 2010 THE APPLICATION OF A DIAGNOSTIC .