Chapter 9 - Surveys and questionnaires. After reading this chapter, you should be able to: Design a survey or questionnaire to answer a research question or test a hypothesis; select the survey format (self-report, faceto-face, phone, or online) that will best serve the purpose of the survey; select existing or develop appropriate questionnaire items and response sets;. | Chapter 9 Surveys, Questionnaires, and Polls Most commonly used quantitative method Used for obtaining information about what people do, and respondents’ attitudes or characteristics In experimental, quasi-experimental, and non-experimental research designs Copyright c 2001 The McGraw-Hill Companies, Inc. What is a Survey? System for collecting comparable information across many people Self-administered or self-reports Face-to-face Telephone Mail Computer-assisted Copyright c 2001 The McGraw-Hill Companies, Inc. Designing a Survey Develop the survey objective Evaluate existing questionnaires/surveys Recommended over creating your own Has undergone extensive testing and revision Minor changes are okay; substantial changes will require that you pretest or pilot test the questionnaire Copyright c 2001 The McGraw-Hill Companies, Inc. Writing Your Own Questionnaire Start with literature review Designing survey items Straightforward One complete thought written in sentence or . | Chapter 9 Surveys, Questionnaires, and Polls Most commonly used quantitative method Used for obtaining information about what people do, and respondents’ attitudes or characteristics In experimental, quasi-experimental, and non-experimental research designs Copyright c 2001 The McGraw-Hill Companies, Inc. What is a Survey? System for collecting comparable information across many people Self-administered or self-reports Face-to-face Telephone Mail Computer-assisted Copyright c 2001 The McGraw-Hill Companies, Inc. Designing a Survey Develop the survey objective Evaluate existing questionnaires/surveys Recommended over creating your own Has undergone extensive testing and revision Minor changes are okay; substantial changes will require that you pretest or pilot test the questionnaire Copyright c 2001 The McGraw-Hill Companies, Inc. Writing Your Own Questionnaire Start with literature review Designing survey items Straightforward One complete thought written in sentence or question format Respondent should know how to answer Avoid abbreviations and slang expressions Shorter items are better than long ones Copyright c 2001 The McGraw-Hill Companies, Inc. Open Questions Respondents use their own words to respond Makes data less comparable and more difficult to interpret Consider what constitutes an adequate answer Build that request into the question Use a recall cue to draw participants’ attention to issue, topic, or timeframe Record everything participant says Code responses after all data is collected Copyright c 2001 The McGraw-Hill Companies, Inc. Closed Questions Respondents given a question or statement and given a set of responses to select from All responses must be known in advance Creates easily comparable responses Use a recall cue or stimulus statement to draw participants’ attention to issue, topic, or timeframe Copyright c 2001 The McGraw-Hill Companies, Inc. Response Sets for Closed Questions Nominal or categorical responses .
