In this chapter, the following content will be discussed: MS project—an introduction, global company profile: regal marine, goods and services selection, generating new products, product development, product development system, quality function deployment (QFD), organizing for product development, manufacturability and value engineering. | LSM733-PRODUCTION OPERATIONS MANAGEMENT By: OSMAN BIN SAIF LECTURE 7 1 Summary of last Session MS PROJECT—An Introduction Global Company Profile: Regal Marine Goods and Services Selection Product Strategy Options Support Competitive Advantage Product Life Cycles Life Cycle and Strategy Product-by-Value Analysis Generating New Products New Product Opportunities Importance of New Products Product Development Product Development System Quality Function Deployment (QFD) Organizing for Product Development Manufacturability and Value Engineering 2 Issues for Product Design Robust Design Modular Design Computer-Aided Design (CAD) Computer-Aided Manufacturing (CAM) Virtual Reality Technology Value Analysis Ethics and Environmentally Friendly Design Agenda for this Session 3 3 Time-Based Competition Purchasing Technology by Acquiring a Firm Joint Ventures Alliances Defining a Product Make-or-Buy Decisions Group Technology Agenda for this Session (Contd.) 4 4 Documents For Production Product . | LSM733-PRODUCTION OPERATIONS MANAGEMENT By: OSMAN BIN SAIF LECTURE 7 1 Summary of last Session MS PROJECT—An Introduction Global Company Profile: Regal Marine Goods and Services Selection Product Strategy Options Support Competitive Advantage Product Life Cycles Life Cycle and Strategy Product-by-Value Analysis Generating New Products New Product Opportunities Importance of New Products Product Development Product Development System Quality Function Deployment (QFD) Organizing for Product Development Manufacturability and Value Engineering 2 Issues for Product Design Robust Design Modular Design Computer-Aided Design (CAD) Computer-Aided Manufacturing (CAM) Virtual Reality Technology Value Analysis Ethics and Environmentally Friendly Design Agenda for this Session 3 3 Time-Based Competition Purchasing Technology by Acquiring a Firm Joint Ventures Alliances Defining a Product Make-or-Buy Decisions Group Technology Agenda for this Session (Contd.) 4 4 Documents For Production Product Life-Cycle Management (PLM) Service Design Documents for Services Application of Decision Trees to Product Design Transition to Production Agenda for this Session (Contd.) 5 5 Issues for Product Development Robust design Modular design Computer-aided design (CAD) Computer-aided manufacturing (CAM) Virtual reality technology Value analysis Environmentally friendly design 6 6 Robust Design Product is designed so that small variations in production or assembly do not adversely affect the product Typically results in lower cost and higher quality 7 7 Modular Design Products designed in easily segmented components Adds flexibility to both production and marketing Improved ability to satisfy customer requirements 8 8 Using computers to design products and prepare engineering documentation Shorter development cycles, improved accuracy, lower cost Information and designs can be deployed worldwide Computer Aided Design (CAD) 9 9 Design for Manufacturing and Assembly (DFMA) Solve manufacturing .