Part 2 book “Strategic management and business policy” has contents: Organizational analysis and competitive advantage, suggestions for case analysis, basic organizational structures, entertainment and leisure, pandora internet radio, general issues in strategic management, international issues in strategic management, and other contents. | PA R T 5 Introduction to Case Analysis 377 6/17/17 3:32 PM Chapter 13 Suggestions for Case Analysis Environmental Scanning: Strategy Formulation: Strategy Implementation: Evaluation and Control: Gathering Information Developing Long-range Plans Putting Strategy into Action Monitoring Performance External Natural Environment: Resources and climate Societal Environment: Mission Reason for existence Objectives What results to accomplish by when General forces Task Environment: Industry analysis Strategies Plan to achieve the mission & objectives Policies Broad guidelines for decision making Internal Programs and Tactics Activities needed to accomplish a plan Budgets Cost of the programs Procedures Sequence of steps needed to do the job Structure: Chain of command Culture: Performance Actual results Beliefs, expectations, values Resources: Assets, skills, competencies, knowledge Feedback/Learning: Make corrections as needed Pearson MyLab Management® Improve Your Grade! Over 10 million students improved their results using the Pearson MyLabs. Visit for simulations, tutorials, and end-of-chapter problems. 378 378 6/21/17 7:01 AM Learning Objectives After reading this chapter, you should be able to: 13-1. Explain the issues involved in researching a case situation 13-2. Analyze financial statements using ratio analysis, common-size statements, Z-values and economic measures 13-3. Employ the strategic audit as a method of organizing and analyzing case information Finding the Problems in the Friendly Skies United Airlines agreed to merge with Continental Airlines in 2010 and the passenger nightmare began. Rather than merge each of the big systems (Reservations, Websites & Frequent Flyer Programs) over time, they merged all three on the same day. The entire operation came to .
