Ebook Integrated advertising, promotion, and marketing communications (8/E): Part 1

Part 1 book “Integrated advertising, promotion, and marketing communications” has contents: Integrated marketing communications, brand management, buyer behaviors, the IMC planning process, advertising campaign management, advertising design, traditional media channels. | Engage, Assess, Apply with MyLabMarketing ® • Reporting Dashboard—View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner. • Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself. • Writing Space—Better writers make great learners who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students’ work. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism. • Learning Catalytics™—Is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can: ■■   Pose a variety of open-ended questions that help your students develop critical thinking skills ■■   Monitor responses to find out where students are struggling ■■   Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class ■■   Manage student interactions by automatically grouping students for discussion, teamwork, and .

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