After studying this chapter you will be able to understand: Identify the various kinds of consumer and industrial goods; summarize the functions of packaging; contrast brand, brand name, and trademark, and show the value of brand equity; explain the steps in the new-product development process; describe the product life cycle | Introduction to Management LECTURE 30: Introduction to Management MGT 101 1 Introduction to Management In lecture 29 we discussed Topics from Chapter 15: Contemporary Theories in Motivation Current Issues in Motivation 2 Introduction to Management Today in Chapter 16 we will discuss Leaders and Leadership Early Theories in Leadership 3 Introduction to Management (Chapter 16) Chapter 16: Managers as Leaders 4 Introduction to Management (Chapter 16) Leaders and Leadership 5 Introduction to Management (Chapter 16) 6 Leader – Someone who can influence others and who has managerial authority Leadership – What leaders do; the process of influencing a group to achieve goals Ideally, all managers should be leaders Although groups may have informal leaders who emerge, those are not the leaders we’re studying Leadership research has tried to answer: What is an effective leader? Introduction to Management (Chapter 16) Early Leadership Theories 7 Introduction to Management (Chapter 16) 8 Trait Theories (1920s -1930s) Research focused on identifying personal characteristics that differentiated leaders from non-leaders was unsuccessful. Later research on the leadership process identified seven traits associated with successful leadership: Drive, the desire to lead, honesty and integrity, self-confidence, intelligence, job-relevant knowledge, and extraversion. Introduction to Management (Chapter 16) 9 Seven Traits Associated with Leadership Introduction to Management (Chapter 16) 10 Behavioral Theories University of Iowa Studies (Kurt Lewin) Identified three leadership styles: Autocratic style: centralized authority, low participation Democratic style: involvement, high participation, feedback Laissez faire style: hands-off management Introduction to Management (Chapter 16) 11 University of Iowa Studies (Kurt Lewin) Research findings: mixed results No specific style was consistently better for producing better performance. Employees were more satisfied under a democratic leader . | Introduction to Management LECTURE 30: Introduction to Management MGT 101 1 Introduction to Management In lecture 29 we discussed Topics from Chapter 15: Contemporary Theories in Motivation Current Issues in Motivation 2 Introduction to Management Today in Chapter 16 we will discuss Leaders and Leadership Early Theories in Leadership 3 Introduction to Management (Chapter 16) Chapter 16: Managers as Leaders 4 Introduction to Management (Chapter 16) Leaders and Leadership 5 Introduction to Management (Chapter 16) 6 Leader – Someone who can influence others and who has managerial authority Leadership – What leaders do; the process of influencing a group to achieve goals Ideally, all managers should be leaders Although groups may have informal leaders who emerge, those are not the leaders we’re studying Leadership research has tried to answer: What is an effective leader? Introduction to Management (Chapter 16) Early Leadership Theories 7 Introduction to Management (Chapter 16) 8 Trait .
