(BQ) Part 2 book “Statistics for managers using Microsoft excel” has contents: Analysis of variance, simple linear regression, multiple regression model building, time-series forecasting, getting ready to analyze data in the future, statistical applications in quality management, and other contents. | Two-Sample Tests 10 Contents “Differing Means for Selling Streaming Media Players at Arlingtons?” Comparing the Means of Two Independent Populations CONSIDER THIS: Do People Really Do This? Comparing the Means of Two Related Populations ▼▼ Using Statistics Differing Means for Selling Streaming Media Players at Arlingtons? T o what extent does the location of products in a store affect sales? At Arlingtons, a general merchandiser that competes with discount and wholesale club retailers, management has been considering this question as part of a general review. Seeking to enhance revenues, managers have decided to create a new sales area at the front of the each Arlingtons store, near the checkout lanes. Management plans to charge product manufacturers a placement fee for placing specific products in this front area, but first need to demonstrate that the area would boost sales. While some manufacturers refuse to pay such placement fees, Arlingtons has found a willing partner in Pierrsöhn Technologies. Pierrsöhn wants to introduce VLABGo, their new mobile streaming player, and is willing to pay a placement fee to be featured at the front of each Arlingtons store. However, Pierrsöhn management wants reassurance that the front of the store will be worth the placement fee. As the retail operations chief at Arlingtons, you have been asked to negotiate with Pierrsöhn. You propose a test that will involve 20 Arlingtons locations, all with similar storewide sales volumes and shopper demographics. You explain that you will randomly select 10 stores to sell the VLABGo player among other, similar items in the mobile electronics aisle in those Arlingtons stores. For the other 10 stores, you will place the VLABGo players in a special area at the front of the store. At the end of the one month test period, the sales of VLABGo players from the two store samples will be recorded and compared. You wonder how you could determine whether the sales in the in-aisle .
