Use of the Internet by businesses set off a revolution in the use of IT, so that utilizing the Internet to conduct business became the strategic use of information technology. The questions that remain are: Has the revolution ended, or does an even larger revolution loom? Does IT still matter?, and What sorts of strategic uses are companies making? | Strategic Uses of Information Technology Lecture 7 Today lecture summary Use of the Internet by businesses set off a revolution in the use of IT, so that utilizing the Internet to conduct business became the strategic use of information technology. The questions that remain are: Has the revolution ended, or Does an even larger revolution loom? Does IT still matter?, and What sorts of strategic uses are companies making? Today lecture summary Strategic roles of IT fall into one of three categories: “working inward” (improving a firm’s internal processes and structure) “working outward” (improving the firm’s products and relationships with customers) and “working across” (improving its processes and relationships with its business partners) Today lecture summary Grainger, GE Power Systems, Wire Nova Scotia, The Shipping Industry, Cisco Systems and UPS Supply Chain Solutions, Semco, S. A., A Day in the Life of an E-lancer, General Mills and Land O’ Lakes, Sara Lee Bakery Group, and Dell | Strategic Uses of Information Technology Lecture 7 Today lecture summary Use of the Internet by businesses set off a revolution in the use of IT, so that utilizing the Internet to conduct business became the strategic use of information technology. The questions that remain are: Has the revolution ended, or Does an even larger revolution loom? Does IT still matter?, and What sorts of strategic uses are companies making? Today lecture summary Strategic roles of IT fall into one of three categories: “working inward” (improving a firm’s internal processes and structure) “working outward” (improving the firm’s products and relationships with customers) and “working across” (improving its processes and relationships with its business partners) Today lecture summary Grainger, GE Power Systems, Wire Nova Scotia, The Shipping Industry, Cisco Systems and UPS Supply Chain Solutions, Semco, S. A., A Day in the Life of an E-lancer, General Mills and Land O’ Lakes, Sara Lee Bakery Group, and Dell Computer serve as examples of how companies are using information systems in strategic roles Contents Introduction History of Strategic Uses of IT Whither the Internet Revolution? The Cheap Revolution Episode Two: Profitability Strikes Back Does IT Still Matter? Working Inward: Business-to-Employee Building an Intranet Fostering a Sense of Belonging Introduction Use of the Internet by businesses in mid/late ’90s set off a revolution in the use of IT Utilizing the Internet to conduct business became the strategic use of IT Strategic = having a significant, long-term impact on a firm’s growth, industry and $$ What now? Dot-com crash A larger revolution to come? Does IT still matter? What strategic uses are companies making of IT (esp. the Internet) Introduction Last 20 Years – Strategic Uses of IT 1st edition Mid 1980s, hot topic = end user computing (working inward) Help employees learn about PCs 2nd edition Late ’80s strategic use focused outward to gain competitive advantage . .
