In this chapter, the following content will be discussed: Strategic uses of information technology, episode two: profitability strikes back, does it still matter? working inward: business-to-employee, building an intranet, fostering a sense of belonging. | Strategic Uses of Information Technology Lecture 8 Today Lecture Summary Episode Two: Profitability Strikes Back Does IT Still Matter? Working Inward: Business-to-Employee Building an Intranet Fostering a Sense of Belonging Introduction Episode Two: Profitability Strikes Back Dot-coms became dot-bombs (dot-cons?) because they couldn’t generate profits Episode One: The Dot-Com Menace Episode Two: Profitability Strikes Back Whilst it has taken these so-called “old economy firms” longer to utilize the Web they realize that they must do so in a profit-making manner Introduction Episode Two: Profitability Strikes Back Use the Internet to complement your strategy, not replace your past way of serving customers nor disintermediate your channels Michael Porter, Harvard Business Scho GRAINGER Case example: Using the Internet to complement your strategy Distributes non-production products to companies through stocking locations all over the . Customers who purchase on their website also . | Strategic Uses of Information Technology Lecture 8 Today Lecture Summary Episode Two: Profitability Strikes Back Does IT Still Matter? Working Inward: Business-to-Employee Building an Intranet Fostering a Sense of Belonging Introduction Episode Two: Profitability Strikes Back Dot-coms became dot-bombs (dot-cons?) because they couldn’t generate profits Episode One: The Dot-Com Menace Episode Two: Profitability Strikes Back Whilst it has taken these so-called “old economy firms” longer to utilize the Web they realize that they must do so in a profit-making manner Introduction Episode Two: Profitability Strikes Back Use the Internet to complement your strategy, not replace your past way of serving customers nor disintermediate your channels Michael Porter, Harvard Business Scho GRAINGER Case example: Using the Internet to complement your strategy Distributes non-production products to companies through stocking locations all over the . Customers who purchase on their website also purchase through traditional channels Physical sites make its online presence more valuable 5 GRAINGER Case example: Using the Internet to complement your strategy conti Customers who want fast delivery Ordering is less expensive and shipping is cheaper in bulk to stocking locations Vs. individual small shipments Continue publishing its paper catalogs It receives a surge of online orders every time it issues its paper catalog Introduction Definitions ‘e’ = electronic e-business Conducting business using telecommunications networks esp. Internet Involves more than buying and selling e-commerce Conducting commerce (buying and selling) electronically using the Internet Note: IT definitions ‘evolve’ 7 E-Business Drivers Key Components that have accelerated the rapid growth and acceptance of e-business: Wide access to a public network Standard communication protocol Standard user interface E-business applications run over the Internet, drastically reducing access and communications costs Pre
