In this chapter, students will be able to understand: Organizational information systems, the need for integration in modern businesses, enterprise resource planning, supply chain management, customer relationship management. | Organizational Systems & Enterprise Applications Part 1 LEARNING OBJECTIVES Organizational Information Systems The Need for Integration in Modern Businesses Enterprise Resource Planning Supply Chain Management Customer Relationship Management Decision-Making Levels of an Organization Video Decision-Making Levels of an Organization Executive level Long-term decisions (Strategies) Unstructured decisions Managerial level Decisions covering weeks and months (Tactics) Semi-structured decisions Operational level Day-to-day decisions (Operations) Structured decisions Organizational Information Systems Operational Level Day-to-day business processes Interactions with customers Information systems used to: Automate repetitive tasks Improve efficiency Decisions: Structured Recurring Can often be automated using IS Managerial Level Functional managers Monitoring and controlling operational-level activities Providing information to executive level Midlevel managers Focus on effectively utilizing and deploying resources Goal of achieving strategic objectives Managers’ decisions Semi-structured Contained within business function Moderately complex Time horizon of few days to few months Executive Level The president, CEO, vice presidents, board of directors Decisions Long-term strategic issues Complex and nonroutine problems Unstructured decisions Long-term ramifications Functional Area Information Systems Cross-organizational-level IS Support specific functional area Focus on specific set of activities Information Systems Supporting the Functional Areas Enterprise Systems Information Technology supporting business activities at enterprise level Enterprise applications with internal and external focuses Implementation of enterprise systems: ERP, CRM and SCM Legacy System Enterprise System Internal Focus: Value Chain External Focus : Value System Internally Focused Systems Support functional areas, business processes and decision-making within an organization New information . | Organizational Systems & Enterprise Applications Part 1 LEARNING OBJECTIVES Organizational Information Systems The Need for Integration in Modern Businesses Enterprise Resource Planning Supply Chain Management Customer Relationship Management Decision-Making Levels of an Organization Video Decision-Making Levels of an Organization Executive level Long-term decisions (Strategies) Unstructured decisions Managerial level Decisions covering weeks and months (Tactics) Semi-structured decisions Operational level Day-to-day decisions (Operations) Structured decisions Organizational Information Systems Operational Level Day-to-day business processes Interactions with customers Information systems used to: Automate repetitive tasks Improve efficiency Decisions: Structured Recurring Can often be automated using IS Managerial Level Functional managers Monitoring and controlling operational-level activities Providing information to executive level Midlevel managers Focus on effectively .