(BQ) Part 1 book “Product design and development” has contents: Development processes and organizations, opportunity identification, product planning, identifying customer needs, product specifications, concept generation, concept generation, and other contents. | SIXTH EDITION PRODUCT DESIGN AND DEVELOPMENT Karl T. Ulrich | Steven D. Eppinger Product Design and Development Sixth Edition Karl T. Ulrich University of Pennsylvania Steven D. Eppinger Massachusetts Institute of Technology PRODUCT DESIGN AND DEVELOPMENT, SIXTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2016 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2012, 2008, and 2004. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 ISBN 978-0-07-802906-6 MHID 0-07-802906-6 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Michael Ryan Vice President, Content Design & Delivery: Kimberly Meriwether David Managing Director: Susan Gouijnstook Brand Manager: Kim Leistner Director, Product Development: Meghan Campbell Product Developer: Laura Hurst Spell Marketing Specialist: Liz Steiner Digital Product Analyst: Kerry Shanahan Director, Content Design & Delivery: Terri Schiesl Executive Program Manager: Faye M. Herrig Content Project Manager: Mary Jane Lampe Buyer: Laura M. Fuller Design: Studio Montage Content Licensing Specialist: Deanna Dausener Cover Images: Tesla Model S Automobile (Ex. ), © Oleksiy Maksymenko Photography/Alamy; Nest thermostat (Ex. ), Courtesy of Nest Labs; & Nespresso coffee maker (Ex. ), © Niels Poulsen std/Alamy Compositor: .