(BQ) Part 1 book “Principles of marketing” has contents: Company and marketing strategy - Partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour, and other contents. | Principles of Marketing PRINCIPLES OF PHILP KOTLER GARY ARMSTRONG LLOYD C. HARRIS NIGEL PIERCY 7 TH EUROPEAN EDITION Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: Authorised adaptation from the United States edition, entitled Principles of Marketing, 16th Edition, ISBN 9780133795028 by Armstrong, Gary; Kotler, Philip, published by Pearson Education, Inc, Copyright © 2016. First European edition published 1996 by Prentice Hall Europe (print) Second European edition published 1999 (print) Third European edition published 2001 by Pearson Education (print) Fourth European edition published 2005 (print) Fifth European edition published 2008 (print) Sixth European edition published 2013 (print and electronic) Seventh European edition published 2017 (print and electronic) © Prentice Hall Europe 1996, 1999 (print) © Pearson Education Limited 2013, 2017 (print and electronic) The rights of Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN. The .
