(BQ) Part 2 book “Contemporary management” has contents: Organizational control and change, motivation and performance, promoting effective communication, using advanced information technology to increase performance, and other contents. | Organizing and Controlling part 4 CHAPTER 10 Managing Organizational Structure and Culture Learning Objectives After studying this chapter, you should be able to: LO10-1 Identify the factors that influence managers’ choice of an organizational structure. LO10-2 Explain how managers group tasks into jobs that are motivating and satisfying for employees. LO10-3 Describe the types of organizational structures managers can design, and explain why they choose one structure over another. LO10-4 Explain why managers must coordinate jobs, functions, and divisions using the hierarchy of authority and integrating mechanisms. LO10-5 List the four sources of organizational culture, and explain why and how a company’s culture can lead to competitive advantage. A MANAGER’S CHALLENGE Three Studios, Three Cultures, One Company How can organizational structure influence employee creativity? What do Snow White, Buzz Lightyear, and Iron Man have in common? The studios that produced their movies are all owned by the Walt Disney Company. Disney owns several organizations, including Walt Disney Animation Studios, Pixar Animation Studios, and Marvel Studios. While these three studios are owned by the same company and all do roughly the same thing (produce movies), they have different stories and different organization cultures. Walt Disney Animation Studios is the oldest of the three, established by Walt and Roy Disney under the name Disney Brothers Cartoon Studio in 1923. Its first feature film was Snow White and the Seven Dwarfs in 1937. In 2013 it released its 53rd animated film, Frozen, which became the No. 1 animated film of all Marvel was founded in 1939 as Timely Publications. In 1941 it introduced the comic book Captain America with a cover picture of the hero punching Adolf In 1991 Marvel Studios was established as a film production Marvel has more than 8,000 characters, including the Avengers, Green .
