Chapter 3 - Thinking like a researcher. After studying this chapter you will be able to understand: The terminology used by professional researchers employing scientific thinking, what you need to formulate a solid research hypothesis, the need for sound reasoning to enhance research results. | Thinking Like a Researcher Chapter 3 1 Learning Objectives Understand . . . The terminology used by professional researchers employing scientific thinking. What you need to formulate a solid research hypothesis. The need for sound reasoning to enhance research results. 2 Research Thought Leaders “Thought leaders, academics, business authors from the increasingly merging worlds of psychology, philosophy, economics, trends, semiotics are powerful forces, that have the ability to capture the imagination and attention at the highest level of business. Research needs to define itself more broadly, embrace the most exciting thinkers into our fold. We need to infuse our thinking with that of related fields.” Edward Appleton, senior European consumer insights manager, Avery Dennison Language of Research Variables Models Theory Terms used in research Constructs Operational definitions Propositions/ Hypotheses Conceptual schemes Concepts 4 Language of Research Clear conceptualization of . | Thinking Like a Researcher Chapter 3 1 Learning Objectives Understand . . . The terminology used by professional researchers employing scientific thinking. What you need to formulate a solid research hypothesis. The need for sound reasoning to enhance research results. 2 Research Thought Leaders “Thought leaders, academics, business authors from the increasingly merging worlds of psychology, philosophy, economics, trends, semiotics are powerful forces, that have the ability to capture the imagination and attention at the highest level of business. Research needs to define itself more broadly, embrace the most exciting thinkers into our fold. We need to infuse our thinking with that of related fields.” Edward Appleton, senior European consumer insights manager, Avery Dennison Language of Research Variables Models Theory Terms used in research Constructs Operational definitions Propositions/ Hypotheses Conceptual schemes Concepts 4 Language of Research Clear conceptualization of concepts Shared understanding of concepts Success of Research 5 Job Redesign Constructs and Concepts 6 Operational Definitions Freshman Sophomore Junior Senior 90 credit hours How can we define the variable “class level of students”? 7 A Variable: Property Being Studied Variable Event Act Characteristic Trait Attribute 8 Types of Variables Dichotomous Male/Female Employed/ Unemployed Discrete Ethnic background Educational level Religious affiliation Continuous Income Temperature Age 9 Independent and Dependent Variable Synonyms Independent Variable (IV) Predictor Presumed cause Stimulus Predicted from Antecedent Manipulated Dependent Variable (DV) Criterion Presumed effect Response Predicted to . Consequence Measured outcome 10 Relationships Among Variable Types Relationships Among Variable Types Relationships Among Variable Types Moderating Variables (MV) The introduction of a four-day week (IV) will lead to higher productivity .
