Chapter 14 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,. | Introduction to qualitative research Chapter 14 What is qualitative research Preserves the form and content of interaction Contextually situated Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard What is qualitative research? Intersubjectivity The social accomplishment of how people co-construct and co-experience their social life and rules for doing so How do people understand and interpret communication processes? How is communication socially situated? Mutual simultaneous shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Inductive analysis From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Model for qualitative research Interdependent stages . | Introduction to qualitative research Chapter 14 What is qualitative research Preserves the form and content of interaction Contextually situated Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard What is qualitative research? Intersubjectivity The social accomplishment of how people co-construct and co-experience their social life and rules for doing so How do people understand and interpret communication processes? How is communication socially situated? Mutual simultaneous shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Inductive analysis From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Model for qualitative research Interdependent stages Not linear Cannot be planned in entirety Top circle reflects design of the project Bottom reflects activities in the field Credibility in qualitative research Extent to which data interpretations are true correct dependable Allows for multiple interpretations by asking “What’s plausible?” Enhancing credibility Triangulation: use of several kinds of methods or data to enhance credibility Data triangulation Investigator triangulation Interdisciplinary triangulation Member validation Taking research findings back to individuals who provided data Conceptualizing research questions for qualitative research Based on previous literature Broadly stated Nondirectional Gives researcher latitude in following interesting paths Specific to the interaction context Assessing qualitative research questions Should ask how or what? Should reference the research site? Focus on a specific type of interaction? Discover how meaning is developed/shared? Reveal naturally occurring communication not suitable .
