Chapter 17 - Reading and writing the quantitative research report. After reading this chapter, you should be able to: Construct a literature review that situates your research study in the historical context of research similar to yours; develop a compelling problem statement; find and integrate empirical research reports, theory articles, and literature review articles in your literature review;. | Chapter 17 Reading and Writing the Quantitative Research Report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results The Literature Review The framework of the research investigation Based on the literature used to design and develop the research study Puts the present study into perspective Historical overview of the variables studied Goes beyond description of literature – includes analysis, synthesis, and critique The Problem Statement Positioned near or at the beginning of literature review A few sentences that identifies the research objective What is the problem? Why is this problem worthy of study? Explain why the researchers conducted the study Explain why consumers should be interested Types of Material In the Literature Review Findings from empirical research reports Articles that evaluate or propose theory . | Chapter 17 Reading and Writing the Quantitative Research Report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results The Literature Review The framework of the research investigation Based on the literature used to design and develop the research study Puts the present study into perspective Historical overview of the variables studied Goes beyond description of literature – includes analysis, synthesis, and critique The Problem Statement Positioned near or at the beginning of literature review A few sentences that identifies the research objective What is the problem? Why is this problem worthy of study? Explain why the researchers conducted the study Explain why consumers should be interested Types of Material In the Literature Review Findings from empirical research reports Articles that evaluate or propose theory Literature reviews that summarize an expanse of literature on a topic, issue or theory How many articles? Organizing the Literature Review Chronological order General to specific Contrast-comparison Trend identification Methodological focus Problem-cause-solution Topical order Characteristics of the Literature Review First paragraph should be a road map of the rest of the literature review When presenting others’ research distinguish between assertions and conclusions supported with data Use signposts, headings, and transitions Usually written in third person Research Questions and Hypotheses Placement At end of literature review As they emerge from the literature reviewed Each stated separately as a simple question or sentence Use H1, H2, or RQ1 or H1, H2, or RQ1 The Methods Section How was the research study executed? Description of participants Demographic information Sampling techniques and sample size Description of the research procedure What did the researcher do to .
