Lecture E-Commerce - Chapter 11: E-commerce business model and concepts (part I)

In this chapter students will be able to: Identify the key components of e-commerce business models: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, management team; describe the major B2C business models. | CSC 330 E-Commerce Teacher Ahmed Mumtaz Mustehsan GM-IT CIIT Islamabad Virtual Campus, CIIT COMSATS Institute of Information Technology T1-Lecture-11 T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- . Mustehsan T1-Lecture-11 E Commerce Business Model and Concepts Chapter-05 Part -I For Lecture Material/Slides Thanks to: Copyright © 2010 Pearson Education, Inc T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- . Mustehsan Objectives Identify the key components of e-commerce business models. Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team Describe the major B2C business models. T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc E-commerce Business Models Business model A business model is a set of planned activities ( also called business processes) designed to result in a profit in a marketplace. The business model is at the center of the business plan. Business plan : Describes a firm’s business model E-commerce business model A business model that aim to Use and leverages the unique qualities of Internet and World Wide Web. Eight key ingredients of Business Model 1- T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc Key Ingredients of a Business Models 1- T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 8 Key Elements of a Business Model Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team 1- T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1. Value Proposition Why should the customer buy from you? What will your firm provide that other firms do not and cannot? A value . | CSC 330 E-Commerce Teacher Ahmed Mumtaz Mustehsan GM-IT CIIT Islamabad Virtual Campus, CIIT COMSATS Institute of Information Technology T1-Lecture-11 T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- . Mustehsan T1-Lecture-11 E Commerce Business Model and Concepts Chapter-05 Part -I For Lecture Material/Slides Thanks to: Copyright © 2010 Pearson Education, Inc T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- . Mustehsan Objectives Identify the key components of e-commerce business models. Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team Describe the major B2C business models. T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc 1- T1-Lecture-11 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc E-commerce Business Models Business model A business model is a .

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