Lecture 12 - Social media and its impacts on society (continued). After studying this chapter you will be able to understand: Social media - Differentiating your unique brand, enhance social media with cross links, tips to enhance social media platforms, integrating social media, types of social networkers, privacy concerns, security issues. | Lecture 12 Social Media and its Impacts on Society (continued) Facebook 2 2 Source: 2 Facebook: What is it? Social networking tool, allowing users to connect with each other online Allows individuals to create profiles that include almost anything they want to post Dynamically links users’ information to others with similar information Allows for easy, spontaneous networking accessible online or on mobile devices Optimized for Mobile Platforms Native Apps for Mobile Devices Profiles News Feed Wall Groups Personal Pages Organization Pages Events Groups vs. Pages No updates No applications No usage stats Open, closed, or secret Not indexed by external search engines like Google Updates directly to user news feeds Can add many applications Usage stats including visitors per day Public Indexed by external search engines like Google Facebook Groups Facebook Pages Fans vs. Friends Can view any public posts to a public Page Wall Status updates posted to a Page appear in Fans’ news feed Acquaintances Can post to Page Wall Can view posts to a Friend’s Wall as set via user’s privacy settings Status updates posted to a Profile appear in Friends’ news feed Personal friends & family members Can post to Friend’s Wall Facebook Fans Facebook Friends Create a Page Create a Group Create an Event Facebook Help Center Twitter 19 19 19 Twitter Described “Part blog, part social networking site, and part cell phone/IM tool. It is designed to let users describe what they are doing or thinking at a given moment, in 140 characters or less” Twitter Search Trending Topics "most breaking" news stories from across the world; hottest emerging trends and topics of discussion on Twitter Platform Independent Twitter messages, referred to as “tweets,” can be sent and received . | Lecture 12 Social Media and its Impacts on Society (continued) Facebook 2 2 Source: 2 Facebook: What is it? Social networking tool, allowing users to connect with each other online Allows individuals to create profiles that include almost anything they want to post Dynamically links users’ information to others with similar information Allows for easy, spontaneous networking accessible online or on mobile devices Optimized for Mobile Platforms Native Apps for Mobile Devices Profiles News Feed Wall Groups Personal Pages Organization Pages Events Groups vs. Pages No updates No applications No usage stats Open, closed, or secret Not indexed by external search engines like Google Updates directly to user news feeds Can add many applications Usage stats including visitors per day Public Indexed by external search engines like Google Facebook Groups Facebook Pages
