Lecture Retailing management (6/e) - Chapter 7: Retail locations. This chapter presents the following content: Elements in retail mix, why is store location important for a retailer? Types of retail locations, unplanned retail locations, central business district,. | Chapter 7 Retail Locations Retailing Strategy Retail Locations Chapter 7 Site Locations Chapter 8 Human Resource Management Chapter 9 Information and Distribution Systems Chapter 10 Customer Relationship Management Chapter 11 Retail Market and Financial Strategy Chapter 5, 6 7- Elements in Retail Mix Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design Location Strategy 7- What Are the Three Most Important Things in Retailing? Location! Location! Location! Eddie Tan/Life File/Getty Images 7- Why is Store Location Important for a Retailer? Location is typically prime consideration in customer’s store choice. Location decisions have strategic importance because they can help to develop sustainable competitive advantage. Location decisions are risky: invest or lease? F. Schussler/PhotoLink/Getty Images 7- Types of Retail Locations Free Standing Sites City or Town Locations Inner City Main Street Shopping Centers Strip Shopping Centers Shopping Malls Other Location Opportunities PhotoLink/Getty Images 7- Types of Locations 7- Unplanned Retail Locations Freestanding Sites – location for individual store unconnected to other retailer Advantages: Convenience High traffic and visibility Modest occupancy cost Separation from competition Few restrictions The McGraw-Hill Companies, Inc./Andrew Resek, photographer JCPenney, Sears, Walgreens are shifting to stand alone locations 7- Unplanned Retail Locations Merchandise Kiosks – small temporary selling stations located in walkways of enclosed malls, airports, train stations or office building lobbies. Kent Knudson/PhotoLink/Getty Images 7- City or Town Locations Gentrification is bringing population back to the cities. The McGraw-Hill Companies, Inc./Andrew Resek, photographer Advantage to Retailers: Affluence returned Young professionals Returned empty-nesters Incentives to move provided by cities Jobs! Low occupancy costs High pedestrian traffic . | Chapter 7 Retail Locations Retailing Strategy Retail Locations Chapter 7 Site Locations Chapter 8 Human Resource Management Chapter 9 Information and Distribution Systems Chapter 10 Customer Relationship Management Chapter 11 Retail Market and Financial Strategy Chapter 5, 6 7- Elements in Retail Mix Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design Location Strategy 7- What Are the Three Most Important Things in Retailing? Location! Location! Location! Eddie Tan/Life File/Getty Images 7- Why is Store Location Important for a Retailer? Location is typically prime consideration in customer’s store choice. Location decisions have strategic importance because they can help to develop sustainable competitive advantage. Location decisions are risky: invest or lease? F. Schussler/PhotoLink/Getty Images 7- Types of Retail Locations Free Standing Sites City or Town Locations Inner City Main Street Shopping Centers Strip Shopping .
