Lecture Retailing management (6/e): Chapter 17 - Managing the store. This chapter presents the following content: Store managers run a business, strategic importance of store management, job description, legal considerations in hiring and selecting employees, individualized motivation programs,. | Chapter 17 Managing the Store Store Management Managing the Store Layout, Design and Visual Merchandising Customer Service 17- Store Managers Run a Business “This is your business. Do your own thing. Don’t listen to us in Seattle, listen to your customers. We give you permission to take care of your customers.” James Nordstrom, the CEO of Nordstrom’s 17- Strategic Importance of Store Management Opportunity to Build Strategic Advantage Difficult to Have Unique, Compelling Merchandise Customer Loyalty Often Based on Customer Service Difficulty of Store Managers Job Managing Diverse Set of Unskilled People Increasing Empowerment and Responsibility to Tailor Merchandise and Presentation to Local Community 17- Store Managers’ Responsibilities Varies Dramatically By Type of Retailers Specialty Store vs. Department Store Entrepreneur P & L Responsibility Manage People Responsible for Two Critical Assets People Sales/Employees Space Sales/Square Foot © Digital Vision 17- Responsibilities of Store Managers Undertaken by Store Managers 17- Steps in Employment Management Process 17- Recruiting and Selecting Employees Undertake Job Analysis Prepare Job Description Find Potential Applicants Screen Candidates Select Employees 17- Job Analysis 17- Job Description The activities the employee needs to perform The performance expectations expressed in quantitative terms A guideline for recruiting, selecting, training and evaluating employees Steve Mason/Getty Images 17- Approaches for Locating Prospective Employees Look beyond the retail industry Use your employees as talent scouts Provide incentives for employee referrals Recruit minorities, immigrants and older workers Use your storefront creatively Jack Star/PhotoLink/Getty Images 17- Sources of Information for Screening Applicants Application Forms References Testing Providing a Realistic Job Preview The McGraw-Hill Companies, Inc./Lars A. Niki, photographer 17- Interviewing . | Chapter 17 Managing the Store Store Management Managing the Store Layout, Design and Visual Merchandising Customer Service 17- Store Managers Run a Business “This is your business. Do your own thing. Don’t listen to us in Seattle, listen to your customers. We give you permission to take care of your customers.” James Nordstrom, the CEO of Nordstrom’s 17- Strategic Importance of Store Management Opportunity to Build Strategic Advantage Difficult to Have Unique, Compelling Merchandise Customer Loyalty Often Based on Customer Service Difficulty of Store Managers Job Managing Diverse Set of Unskilled People Increasing Empowerment and Responsibility to Tailor Merchandise and Presentation to Local Community 17- Store Managers’ Responsibilities Varies Dramatically By Type of Retailers Specialty Store vs. Department Store Entrepreneur P & L Responsibility Manage People Responsible for Two Critical Assets People Sales/Employees Space Sales/Square Foot © Digital Vision 17- .
