From the perspective of marketing, the investment business is the customer of the local. In this view, FDI enterprises with advantages regarding production scale, the potential of capital, technology, etc. will be big customers of localities. | Nguyễn Thị Hồng Lê và Đtg Tạp chí KHOA HỌC & CÔNG NGHỆ 191(15): 231- 238 CHARACTERISTICS OF FDI ENTERPRISES IN THANH HOA PROVINCE Nguyen Thi Hong Le1*, Le Thi Lan2 1 Thanh Hoa University of Culture, Sports and Tourism 1, 2 Hong Duc University 2 ABSTRACT From the perspective of marketing, the investment business is the customer of the local. In this view, FDI enterprises with advantages regarding production scale, the potential of capital, technology, etc. will be big customers of localities. So understanding the characteristics of "target customers" to build and adjust policies attractive to them is a matter for local authorities need to be concerned. The article uses (1) secondary data to describe the characteristics of size, sector, and type of FDI enterprises; (2) 186 questionnaires to describe the characteristics of the managers/ owners of FDI enterprises as well as to test hypotheses about differences in characteristics of FDI enterprises investing in Thanh Hoa province. On that basis, the authors propose some proposals to attract investment of FDI enterprises in Thanh Hoa province. Key words: FDI enterprise; characteristic of FDI enterprise; Place marketing; Thanh Hoa province. INTRODUCTION* Vietnam is considered a country with many advantages in attracting foreign direct investment (FDI). FDI enterprises are also increasingly contributing to the socioeconomic development of Vietnam. Specifically, the share of foreign investment in total social investment always accounts for about 25%; Contributing over 20% to GDP; submitting the state budget for a high proportion of total state budget revenue and making up a large and growing share of total export turnover of. In the period of 20112016, annual registered FDI capital is always over 20 billion USD. In 2017, foreign directFDI into Vietnam reached billion USD, up over the same period of 2016 and the highest increase within ten years [1]. Thanh Hoa -North Central province - is ranked eighth in .
