After reading this chapter, you should be able to answer the following questions: What is perception and why is it important? What are the common perceptual distortions? What is the link between perception, attribution, and social learning? What is involved in learning by reinforcement? | Chapter 3 Perception, Attribution, and Learning A discerning eye tells the story 1 Chapter 3 Study Questions What is perception and why is it important? What are the common perceptual distortions? What is the link between perception, attribution, and social learning? What is involved in learning by reinforcement? Copyright © 2014 John Wiley & Sons, Inc. 4-2 2 What is perception? Perception Process by which people select, organize, interpret, retrieve, and respond to information from the world around them. Copyright © 2014 John Wiley & Sons, Inc. 4-3 3 Figure : What is perception? Copyright © 2014 John Wiley & Sons, Inc. 4-4 4 Copyright © 2014 John Wiley & Sons, Inc. 4-5 What do you see? 5 What is perception? Attention and selection Selective screening Lets in only a tiny portion of all the information available. Two types of selective screening Controlled processing Screening without conscious awareness Copyright © 2014 John Wiley & Sons, Inc. 4-6 6 What is perception? Schemas . | Chapter 3 Perception, Attribution, and Learning A discerning eye tells the story 1 Chapter 3 Study Questions What is perception and why is it important? What are the common perceptual distortions? What is the link between perception, attribution, and social learning? What is involved in learning by reinforcement? Copyright © 2014 John Wiley & Sons, Inc. 4-2 2 What is perception? Perception Process by which people select, organize, interpret, retrieve, and respond to information from the world around them. Copyright © 2014 John Wiley & Sons, Inc. 4-3 3 Figure : What is perception? Copyright © 2014 John Wiley & Sons, Inc. 4-4 4 Copyright © 2014 John Wiley & Sons, Inc. 4-5 What do you see? 5 What is perception? Attention and selection Selective screening Lets in only a tiny portion of all the information available. Two types of selective screening Controlled processing Screening without conscious awareness Copyright © 2014 John Wiley & Sons, Inc. 4-6 6 What is perception? Schemas Cognitive frameworks that represent organized knowledge developed through experience about a given concept or stimulus. Copyright © 2014 John Wiley & Sons, Inc. 4-7 7 What is perception? Script schemas A knowledge of framework that describes the appropriate sequence of event in a given situation. Self schema Contains information about a person’s own appearance, behavior, and personality. Copyright © 2014 John Wiley & Sons, Inc. 4-8 8 What is perception? Person schemas Refer to the way individuals sort others into categories such as types of groups in terms of similar perceived features. Person-in-situation schema Combines schemas built around persons and events. Copyright © 2014 John Wiley & Sons, Inc. 4-9 9 What is perception? Interpretation Uncovering the reasons behind the ways stimuli are grouped. Copyright © 2014 John Wiley & Sons, Inc. 4-10 10 What is perception? Retrieval Attention and selection, organization, and interpretation are part of memory. Information stored in memory must
