After reading this chapter, you should be able to answer the following questions: What is organizational culture? How do you understand an organizational culture? How can we manage organizational culture and innovation? What is innovation and why is it important? | Chapter 15 Organizational Culture and Innovation Trust builds performance bonds 1 Chapter 15 Learning Objectives What is Organizational Culture? How do you understand an Organizational Culture? How can we manage organizational culture and innovation? What is innovation and why is it important? Copyright © 2014 John Wiley & Sons, Inc. 15-2 2 What is organizational culture? Organizational culture The system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members. Copyright © 2014 John Wiley & Sons, Inc. 15-3 3 What is organizational culture? External adaptation Knowing ways of reaching goals. Knowing the tasks and methods to achieve goals. Methods of coping with success and failure. Copyright © 2014 John Wiley & Sons, Inc. 15-4 4 What is organizational culture? Important aspects of external adaptation Separating, or prioritizing, external forces based on their importance. Developing ways to measure accomplishments. Creating . | Chapter 15 Organizational Culture and Innovation Trust builds performance bonds 1 Chapter 15 Learning Objectives What is Organizational Culture? How do you understand an Organizational Culture? How can we manage organizational culture and innovation? What is innovation and why is it important? Copyright © 2014 John Wiley & Sons, Inc. 15-2 2 What is organizational culture? Organizational culture The system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members. Copyright © 2014 John Wiley & Sons, Inc. 15-3 3 What is organizational culture? External adaptation Knowing ways of reaching goals. Knowing the tasks and methods to achieve goals. Methods of coping with success and failure. Copyright © 2014 John Wiley & Sons, Inc. 15-4 4 What is organizational culture? Important aspects of external adaptation Separating, or prioritizing, external forces based on their importance. Developing ways to measure accomplishments. Creating explanations for not meeting goals. Copyright © 2014 John Wiley & Sons, Inc. 15-5 5 What is organizational culture? External adaptation questions: What is the real mission? How can we contribute? What are our goals and how do we reach them? What external forces are important? How doe we measure results? What do we do if specific targets are not met? How do we tell others how good we are? How will we know when to quit? Copyright © 2014 John Wiley & Sons, Inc. 15-6 6 What is organizational culture? Internal integration The creation of a collective identity. Finding ways of working and living together. Copyright © 2014 John Wiley & Sons, Inc. 15-7 7 What is organizational culture? Important aspects of working together: Deciding how to allocate power, status, and authority. Establishing a shared understanding of who will get rewards and sanctions for specific types of actions. Working out ways to communicate and develop guidelines for friendships. Copyright © 2014 John Wiley & Sons, Inc. .
