The aim of the study was to investigate factors leading to poor quality marketing, reduced, constant or minute increases in market share and low return on investment for TNM in Malawi. The outputs of this study were significantly important as basic application models that would enhance existing theoretical models and strategic practices to improve the quality of marketing, increase market shares and profitability for companies to address challenges that contribute to poor or low quality marketing. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: Factors contributing to poor quality marketing in Malawi-a case study of TNM mobile company.
