This study identifies the current bus service weaknesses from the users’ perspective through a quantitative primary research. It then assesses the characteristics proposed in Bus Connects in accordance with those identified current system issues, to understand if the main presently unsatisfied needs would be considered into the new system. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: Evaluation of the current bus system in Dublin- Identifying weaknesses and comparing to latest bus network proposal, Bus Connects
