The main objective of the Thesis is to analyze the Case Company and to construct strategic suggestions to stay competitive. The focus is on exploitation of capabilities and opportunities. Additionally, the Thesis investigates whether the efficiency of utilized resources could be improved further. The strategic suggestions and opportunities for improvement are meant to be beneficial also for the parent company. Analysis results include organizational strengths and weaknesses, industry specific and social opportunities, and threats. Strategic suggestions are formulated by exploring the most feasible strategic alternatives created. Opportunities for improvements are built for main weaknesses. The results of this study show that the Case Company needs a strategy. It would motivate employees and increase entrepreneurship skills, in addition to specifying the long-term direction. The deployed bottom-up operative approach exploits knowledge of experts and develops organizational capabilities for the purposes of strategic management. According to the findings, the Case Company would be able to gain competitive advantages, for example, via service differentiation and customer collaboration. Furthermore, the management team would need relational capabilities and the role of human resource management could be emphasized. To consult more MBA essays, please see at: Bộ Luận văn Thạc sĩ Quản trị kinh doanh MBA | Master of Business Administration: Exploitation of Capabilities and Opportunities When Exploring Strategic Alternatives in R&D: Case Company
