Due to the premature stage of big data research, the supply has not been able to keep up with the demand from organizations that want to leverage on big data analytics. Big data explorers and big data adopters struggle with access to qualitative as well as quantitative research on big data. The lack of access to big data know-how information, best practice advice and guidelines drove this study. The objective is to contribute to efforts being made to support a wider adoption of big data analytics. This study provides unique insight through a primary data study that aims to support big data explorers and adopters. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: Opportunities to manage big data efficiently and effectively
