Tài liệu tham khảo How To Acquire Customers On The Web | How to Acquire Customers on the Web by Donna L. Hoffman and Thomas P. Novak Harvard Business Review Reprint R00305 Harvard Business Review MAY-JUNE 2000 Reprint Number KEVIN WERBACH STEVEN KAPLAN AND MOHANBIR SAWHNEY RANJAY GULATI AND JASON GARINO The E-Business Frontier Syndication The Emerging Model for Business in the Internet Era E-Hubs The New B2B Marketplaces Get the Right Mix of Bricks and Clicks R00311 R00306 R00313 NICHOLAS G. CARR On the Edge An Interview with Akamai s George Conrades R00303 MICHAEL BEER AND NITIN NOHRIA Cracking the Code of Change R00301 MODERATED BY DENNIS CAREY Lessons from Master Acquirers A CEO Roundtable on Making Mergers Succeed R00312 ANDREW HARGADON AND ROBERT I. SUTTON Building an Innovation Factory R00304 WARREN BENNIS AND JAMES O TOOLE Don t Hire the Wrong CEO R00302 PAUL NUNES DIANE WILSON AND AJIT KAMBIL A CONVERSATION WITH ALAIN-MICHEL DIAMANT-BERGER RICHARD METTERS MICHAEL KETZENBERG AND GEORGE GILLEN YOUNGME MOON AND FRANCES X. FREI DAVID BOVET AND JOSEPH MARTHA REGINA FAZIO MARUCA FORETHOUGHT The All-in-One Market E-Procurement at Schlumberger Welcome Back Mom and Pop Exploding the Self-Service Myth Biogen Unchained Mapping the World of Customer Satisfaction F00301 F00302 F00303 F00304 F00305 F00306 WARREN D. MILLER HBR CASE STUDY The Ghost in the Family Business R00308 MONIQUE MADDY FIRST PERSON Dream Deferred The Story of a High-Tech Entrepreneur in a Low-Tech World R00307 JOHN SEELY BROWN AND PAUL DUGUID THINKING ABOUT. Balancing Act How to Capture Knowledge Without Killing It R00309 DONNA L. HOFFMAN AND THOMAS P. NOVAK BEST PRACTICE How to Acquire Customers on the Web R00305 CARL SHAPIRO R00310 BOOKS IN REVIEW Will E-Commerce Erode Liberty BEST PRACTICE Customer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix. howto ACQUIRE CUSTOMERS ON THE WEB by Donna L. Hoffman and Thomas P. Novak Today more than million commercial .
