This is a book about friendship, about loyalty, about believing in one another. It was because of that friendship, and that belief, that we set out on the journey to explore the ideas in this book and eventually came to write it. We met twenty years ago in a classroom—one the professor, the other the student. And we have worked together ever since, often seeing ourselves along the journey as two wet rats in a drain. This book is not the victory of an idea but of a friendship that we have found more meaningful than any idea in the world of business. It has made our lives rich. | CLICK HERE TO VISIT BLUE OCEAN STRATEGY How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne HARVARD BUSINESS SCHOOL PRESS Blue Ocean .
