The aim of this study is to identify key factors that influence the willingness-to-pay (WTP) of the Internet users in Vietnam for the fee-based online contents. The study collects 309 suitable questionnaires filled by internet users over 18 years old and living in Vietnam, who frequently use online contents and have ideally made payment for online contents. | Factors influencing the willingness to pay of internet users in Vietnam for the fee based online contents