The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers. Study the impact of adjusting logos and brand names in TQC to brand awareness of Vietnamese consumers, namely repetition, change in size and color. | Summary of Doctoral thesis: Impact of logo and brand name in advertising message on brand awareness of consumers: Empirical research in banking secrtor
